It can be recommended that they can use more marketing strategies such as BCG matrix, check its competitive strategies, go for some SWOT analysis to regain its market share. Which indicates that buying power is always high.
If any customer is not satisfied with the quality they can always shift for other brands and go for other substitute products.
Likewise, threats should be converted intoopportunities. The company has launched a diverse range of products including confectionaries, biscuits, noodles, wafers and ready to eat meals. It helps in setting of objectives for strategic planning. In the last two years there are many companies such as Elf makeup, celebrity branded makeup which have come up into this industry.
Retentive strategy required as the soap segment is in the mature stage of its productlife cycle.
The need for hygiene and personal skin care is very important nowadays with the increasing disposable income levels and rise in education. It was introduced to encourage women wash their clothes without fear of clothes turning yellow. Future Prospects of Indian Economy  Rising Income Level Rising disposable income across India will ensure that the consumer goods markets will continue to grow as buying power of people will increase and consumers are becoming more aware of brands.
Lastly, strengths and opportunities should be matched to optimizethe potential of a firm. Conclusion It is not simply enough to identify the strengths, weaknesses, opportunities, andthreats of a company.
In the year Lux came up with different colour range: So To launch personal care products there will be more cost involved. The political scenario is changing day by day and new entrants are posing on threat by giving concession on tax.
In bathroom soap were introduced and it was introduced as luxury. Government has banned the import of tallow which is one of the basic requirements for soap. They have lesser suppliers because unilever has more than manufacturing units in India 'five forces', In this type of Industry threat of substitute is very high.
Also there was a major development of European emissions which could restrict the amount of polluters that are being emitted in the air and thus Lux could become an eco-friendly product. It may be high priced or low priced depending upon the quality.Introduction History Company Profile Product portfolio Products Ownership structure Profits & markets of HUL Competitors SWOT Analysis Introduction InHindustan Unilever was rated as the most respected company in India for the past 25 years by Business world/5(10).
SWOT ANALYSIS OF LUX SOAP or if it indicates an obstacle that must be overcome or minimized to achieve desired results (weakness or threat) (Mark O Scribd é o maior site social de leitura e publicação do mundo.
Introduction of the company: Lux is an important FMCG product owned by Hindustan Unilever Limited (HUL). HUL is a 52% owned subsidiary of Anglo – Dutch giant Unilever, which was initiated in. Hindustan Unilever is India’s largest fast moving consumer goods company.
The Anglo-Dutch company Unilever owns a 52% majority stake. HUL was formed in as lever brothers India limited and came into being in as Hindustan lever limited through a merger of lever brothers, Hindustan. SWOT analysis is a basic, straightforward model that provides directionand serves as a basis for the development of marketing plans.
Itaccomplishes this by assessing an organizations strengths (what anorganization can do) and weaknesses (what an organization cannot do) inaddition to opportunities (potential favorable conditions for an organization)and threats (potential unfavorable conditions.
HUL portfolio, what lux means 2 HUl, markewting and advertising strategies of lux, segmentation targeting and positioning of lux, Swot analysis of lux and its product life cycle. Buscar Buscar Enviar.Download